CHINESE NEW YEAR 2024​

CHINESE NEW YEAR 2024

THE ERA OF STRENGTH AND ROMANCE
Soar into the Year of the Dragon with Power, Prosperity, Luck & Love
1 FEB ’24 – 29 FEB ’24

In the Year of the Dragon, Central Embassy celebrates the journey through a realm where the powerful and the romantic converge,
set against a backdrop that merges Chinese traditions of luck and various symbols of love, where strength, vitality, and positive emotions thrive.
The vital energy of dragons and the depth of affection foster a harmonious and dynamic experience, overcoming all obstacles to a strong bond and a prosperous life.

Birthed by the grandeur of the Dragon, considered the most powerful and vital of all dragons in Chinese mythology, Central Embassy combines traditional symbolism with a modern experience, offering a unique way to celebrate this auspicious occasion.
Empowering guests with prosperity, positivity, and success for the coming year, the majestic dragon grants abundance and blessings permeating the shopping center.

EVENT & DECORATION HAPPENING
THE GATES OF THE MIGHTY DRAGON, LEVELS 1 – 5

PILLARS OF POWER
LEVELS 1 – 5
The dragon adornments exude an aura of strength and prosperity. Climbing their way up the pillars, they symbolize the climb to success.
They infuse guests with the dragon’s energy, determination and ambition, harnessing the mythical creature’s power, and blessing viewers with the promise of a successful journey ahead.

THE WALK OF WILL
Central Embassy link to Central Chidlom, Level 2
A walkway adorned with the dragon’s body, where visitors may draw strength and determination from the mythical creature’s resilience. Guests will journey along a path decorated with two koi fish, conveying love, endurance, and friendship.
Meet ultimate success, represented by the majestic dragon that will take our guests to a picturesque paradise.

THE DRAGON’S CROWN
Center of Void, Level 2
The Dragon’s Head radiates boundless energy and success. Its grandeur captivates all, empowering guests with strength and determination. A sight to behold, it promises prosperity and achievement to those who witness its majestic presence.

THE QI MERCHANTS, LEVEL 5
Explore a market brimming with exquisite jewelry, auspicious items and snacks, perfect for gifting during the Chinese New Year or treating yourself to some good luck.
Featuring brands like Asian Beauty, Aclair Jewelry, Celeb Ceramic, BB Jade, Yanii Jewelry, Horo Scarf, Horo Décor, Petitbaby Shop, Mininamix, Aya, Jun, Aobauan Herb, Nature Glass, Gomono, Onlyyuu, Heijii Bkk, and Bakery Hut and Tea Factory.


DRAGON TROUP:
DRAGON’S PINNACLE PARADE
Date: 10 Feb ’24
Time: 12 pm & 5 pm
Location: All area
Experience the Dragon’s Pinnacle Parade as it gracefully moves through the mall. This spectacle promises to bring prosperity into the lives of our guests and leave them with lasting memories.
Witness the vibrant colors, intricate designs, and cultural richness as you join in the celebration of good fortune.


ANG-PAO:
THE POWER OF PROSPERITY PACKET
Energize your year with Central Embassy’s red Angpao envelopes for blessings in the Year of the Dragon. Receive a complimentary Power of Prosperity Packet with any purchase.

EATHAI, LEVEL LG
10 Feb ’24 – 20 Feb ’24
Embark on a culinary journey with menus that are as auspicious as they are delectable, promising a blend of flavor and fortune in every dish.
Spend a minimum of 500 THB and seize the opportunity to win enticing discounts of 88 Baht, 188 Baht, and 888 Baht through a lucky draw, along with an array of other splendid rewards.

PROMOTION
THE GRAND IMPERIAL OFFERS
Soar into the Year of the Dragon with up to 5M Baht in Prosperous Rewards & Offers

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  • VEJPONG PHARMACY

     

    Vejpong Pharmacy has been part of Yaowarat history for over a century. The pharmacy’s signature wooden shelves filled with traditional medicine have been proof of their long-time expertise.

  • THAI COOKBOOK & SOUVENIR STORE

     

    Thai Cookbook & Souvenir Store is your new go-to place for Thai recipes and souvenirs that will remind you of Thai culture. The products add more flavours to your kitchen and heighten the liveliness in your house.

  • EAT THAI RICE

     

    Eat Thai Rice imitates the feeling of being in a rice field by gathering up to 23 local kinds of rice. Harvesting is a big moment for farmers and finding the right rice is a big moment for rice lovers.

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    GROCERY 4 PAK

    The shelves of Grocery 4 Pak are full of so many Thai ingredients from all 4 regions that you can do your grocery shopping in a nostalgic, friendly mood, the same mood you feel when shopping at your neighbourhood mom-and-pop stores.

     

  • Not only do the fresh produce and daily products on offer contribute to the elements of Thai markets, but familiar items such as local supplies used by vendors are also part of it as well. Talad Eathai brings you all these elements while being a convenient place for you to grab top quality foodstuffs.

     

     

     

  • MOOM AROI

    Inspired by the guarantee signs seen at both street food vendors and expensive dining places, Moom Aroi offers a variety of food rotated bi-weekly that will be your guide to delicious Thai food from all regions.

     

     

  • WAN YEN

     

    Wan Yen generates a delightful feeling by offering frozen Thai treats. Come grab Thai-style ice cream with hard-to-resist toppings. These are the real antagonists of hot and humid weather.

     

     

     

  • BAAN KANOM THAI

     

    Imagine Baan Kanom Thai as a big brass tray filled with an assortment of Thai desserts. This heavenly tray offers traditional flavours or Thai sweet treats that are just so good choosing just one is never enough.

     

     

     

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    Bangkok Bold as known as Joh Bangkok was named to call a group of people who has their own bold cooking style for unique Thai taste which was found by Head Chef Nhoi Ouypornchaisakul who graduated in culinary arts from the States has been searching for inspirations, travelling and exploring the way local is from the way local eats throughout Thailand, nearby countries and around the world.

     

     

     

  • LITTLE CHINATOWN

    Inspired by the vivid sight and sound of Yaowarat. A new corner in Krua 4 Pak called Little Chinatown by San Yod turns the profound relations between Thai and Chinese into distinct Thai-Chinese dishes like Szechuan fried rice, Hong Kong noodles and much more.

     

     

     

  • Wherever you are in Thailand, eating street food is a fun and flavourful way to get to know a city. To keep this lively atmosphere, Eathai brings you not only local favourites but also the total experience of the best street food.

     

     

     

  • Krua 4 Pak is your tiffin box or ‘Pinto’ combining mouth-watering goodies from all over the country. Each tier of this ‘Pinto’ is filled with a variety of food from all 4 regions. Expect things like fresh-from-the-sea seafood, to the city’s best-loved vegetarian food and mellow recipes from central Thailand and Esan spicy dishes.

     

     

     

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  • At the kids shop zone, we select top quality brands for your little ones, including 10 Mois—a Japanese organic baby-maternity brand, that offers more than 100 high-quality products that have been popular amongst Japanese families for two decades. There is also Evoli— skincare that is perfect for a baby’s delicate skin.

     

     
     

  • The Embassy Diplomat Screens by AIS fulfils the experience of Open House with state-of-the-art technology and world-class services; including a personal butler team, who offer the most convenient and luxurious experiences. At the theatre, your pleasure is defined not only by the movies but by everything contributing to the experience. To make it even more special, the Embassy Diplomat Screens initiates a programme called ‘movie curator’,  showing on-demand movies, to make it a personalised service unlike any other theatre experience and to complete Open House’s ethos of everyday indulgences.

     

    Rules-10-10

    • Open 10.30 AM – 8.00 PM
    • Free entry for 1 hour/Children when you spend 400.- at Open House *does not include receipts from Embassy Diplomat Screens
    • New socks are 50.-
    • Please follow any height restrictions for the equipment.
    • All children must be supervised by adults at all times. Adults are not allowed on the equipment
    • Please remove shoes before entering.
    • Socks must be worn at all times.
    • Please follow maximum capacity for the equipment. Our staff will assist you when space is available.
    • Please follow the equipment’s individual guidelines.
    • Children with any type of illness should not enter the play area.
    • Food & drink are not allowed in the play area.
    • Please take off loose clothing or anything with sharp edges before entering the play area.
    • Please follow our staffs’ instructions carefully.
    • Central Embassy cannot take any responsibility for any accident or injury, loss or damage to personal items whilst using the play area.

     

     

     

  • The Embassy Diplomat Screens by AIS fulfils the experience of Open House with state-of-the-art technology and world-class services; including a personal butler team, who offer the most convenient and luxurious experiences. At the theatre, your pleasure is defined not only by the movies but by everything contributing to the experience. To make it even more special, the Embassy Diplomat Screens initiates a programme called ‘movie curator’,  showing on-demand movies, to make it a personalised service unlike any other theatre experience and to complete Open House’s ethos of everyday indulgences.

     

     

     

  • This thinking hub isn’t just another co-working space. Bringing the pleasure of a greenhouse-inspired environment, this space provides everything you need to boost your creativity and productivity; from proper meeting rooms for brainstorming,  to a juice bar to refresh you.

     

     

     

  • Surrounded by the amazing art book collection, the Art Tower houses ‘Stationery EastWest’. Representing the diverse nature of stationery from both East & West,  the best pieces from well-known brands are on offer,  as well as artisan & specialist items.

     

     

     

    Contact Information:

    Website: http://www.hardcovertheartbookshop.com/

    E-mail: [email protected]

    Facebook: https://www.facebook.com/openhousehardcover

    Instagram: @hardcovertheartbookshop

    Tel. 02 160 5949

     

     

  • Travel around the world, learn about diverse cultures and feel the charm of paper and print from the great selection of books at the Book Wall and Book Tower. The latter also has special walk-through shelves with rare and out-of-print books that collectors will be surprised to find here.

     

     

     

    Contact Information:

    Website: http://www.hardcovertheartbookshop.com/

    E-mail: [email protected]

    Facebook: https://www.facebook.com/openhousehardcover

    Instagram: @hardcovertheartbookshop

    Tel. 02 160 5949

     

     

  • This selection of eating places produces an extraordinary culinary experience. Each outlet offers lip-smacking recipes while providing full service. Moreover, your unforgettable eating experience at Eat by the Park will be enhanced by the relaxing green scenery of the Open Balcony.

  • A little bit of everything from the semi-service eateries makes your meal undoubtedly tasty. You can order what you want, pair things on the menus together the way you like, choose a dining table with the best city view, or do anything that makes your meal full of delights.